Recent years have seen the introduction of new online accommodation platforms such as Air B&B where individuals can put up any property they own and travellers can choose to rent it out as part of their holiday experience. The surge in popularity for Air B&B probably stems from how it helps to cut costs as well as offers a unique accommodation experience which cannot be found by going down traditional accommodation routes e.g. treehouses can be rented; you cannot get more unique than that. It is even starting to make waves into the business travel arena although the BridgeStreet IQ report: Business Travel Insights 2015 reflects how only approximately 30% of Business Travel policies allow it as an accommodation source. This could potentially link to the pertinent issue of Air B&B in that there is no guarantee of quality. As owners put up their local properties for rent, there is no inspection for them to make sure that the facilities and experience they will be offering will be of an acceptable standard. To surmise, there is no essence of quality assurance.
If you are travelling, either for leisure or corporate, undoubtedly you will have invested some money as well as stress and you will want your stay to go as smoothly as possible in order to have the optimum travel experience. In effect, you will want to travel with confidence and know that wherever you are staying has your welfare in mind as the priority. Quality Assurance plays a pivotal role in developing that confidence because it entails the inspection of accommodation properties to make sure they are meeting the defined standards and benchmarks of the industry.
If you happen to scroll down to the depths of the bottom of our rather beautiful web pages, you will find a logo that you will probably be unfamiliar with. This logo represents how The Spires is part of a Quality Assessment Programme which is implemented by the serviced apartment’s key industry body: The Association of Serviced Apartment Providers (ASAP). So, what does this mean?
Under ASAP’s Quality Assessment Programme, we receive an internet review analysis, a mystery shopping initiative and an annual quality assessment visit. Most critically is the annual assessment which includes the assessor staying overnight so they can fully experience the service standards on offer and see just how comfy the beds are (in all seriousness, the comfort of the bed is genuinely graded!). When grading, assessors take into account core scheme requirements which covers essential legislative compliance, such as in regard to health and safety (electricity, fire risks, heating and lighting) and accessibility, as well as critical features which although may not deter bookings in their absence, are held highly in regards to guest expectations e.g. emergency contact details and an adequate ratio of bathrooms to guests. After the basics and essentials are covered, the Quality Scoring Mechanism is taken into account which considers the quality not just of the apartment offering itself, but also of the firm and its members. Therefore, grading begins to be generated based on everything from location to lighting to furnishing & fixtures to cleanliness. The whole guest experience from the booking and arrival processes are all taken into account and compared against ASAP’s high standards in regards to quality and security so no stone is left unturned; online guest satisfaction reviews are even considered.
Therefore, it is clear that the assessment is a rather rigorous process but it is one that is most definitely worthwhile because we can vouch to our guests that the experience we advertise, is the one they will receive. The only surprises they should get should be good ones! Service, integrity, efficiency and smiles are all part of The Spires’ values and consequently we wear our ASAP Quality Assessment badge with pride as testament that we abide by these values.
There is so much stress associated with holidays at it is, why make it worse by travelling with that niggling anxiety in the back of your mind that maybe that hotel or serviced apartment you booked might be a little bit sketchy? Trip Advisor is a great source for obtaining objective perspectives of a particular accommodation; however, nothing can quite determine the quality of a property like an official Quality Assessment Programme.
Moreover, Quality Assurance should be part of your purchasing decision-making process because it is only set to become increasingly pertinent with it being expanded globally (the US Corporate Housing and Providers Association are interested in grading) and with the consideration of differentiating apartment firms by quality banding underneath the Quality Programme. Numerous reports discuss the rapid growth of the serviced apartment industry, particularly in recent years, and through quality assessment programmes such as ASAP’s, it is hoped that a benchmark of quality can be set for the industry so as to keep standards high and guests happy. As published in the March/April issue of Buying Business Travel, ASAP is really hoping this year to publicize the importance of accreditation to business and leisure tourists alike; something that we hope this blog will help with.