I feel I am somewhat falling into the dark world of addiction with an obsession for measuring how many clicks, likes, shares and retweets I am able to generate from my posts, tweets and pins. The worst and best inventions have been all the analysis tools that have been invented to enable you to monitor your social media footprint. Good, because they help you to determine whether you are succeeding or not; bad, because they are what enable you to cultivate an addiction towards monitoring your progress and checking them at any spare minute. My new found addiction can probably be reflected in the fact that at any given time if you ask me to report on how many followers or responses we have for a particular site, I can probably recite the exact figures. The fact that my personal Facebook links to The Spires’ corporate one does mean it can permeate to me when I am home, but thankfully, I have found I have some resilience and boundaries. Therefore, I have not reached a level where I reach for my phone at midnight to check if that post has reached a further 100 people (yet).
I am definitely enjoying being responsible for the company’s corporate presence and it is really rewarding when I see a big response to something I posted (#TheDress was amazing, and by the way, it was most definitely black and blue). Similarly, sometimes it can be a bit disheartening when a post is not received as well I thought it could, but then that always helps you to determine what is working and what is not and how to progress. It can be a bit tricky social networking from a corporate perspective as I have to be wary that what I post fits with the value and ethos of the firm. This particularly relates to blogging where you always want to post something that blends in with the business’s interests but at the same time want to take a unique stance to the topic so that it is interesting. Consequently, not only are my social networking skills being improved but so are my researching skills as it takes so much time and detective work to find topics worth pursuing and elaborating on. However, it is a challenge that I embrace and am ultimately thoroughly enjoying. Not many people can say they get paid to be on social media after all!
In other news, I have successfully finished all my phone calls although I am sure that there will be a few more hiding around the corner…For an activity that demands essentially no movement, it is surprisingly energy zapping at times. However, I really feel it has gone to improve my phone etiquette as well as my data reporting skills. It is somewhat disconcerting however how many people misinterpreted my pronunciation of The Spires as “The Squires”, “The Fire Department”, “Serviced Department” and my personal favourite; “The Sewars”. Something to watch for the future I think. Similarly, it would be prefarable if I could avoid accidentally phoning police stations about accommodation….
Moving forward, my aim is to start positing more original content on The Spires’ social media in order to aid with search engine optimization so make sure to watch this space (and to like, share, comment and retweet anything I happen to share 😉 ). Thank you to anyone who is taking the time to read this blog or follow The Spires on any social networking site, it means a lot and I am more than eager to hear what you think.
Till next time,