The Ultimate Christmas Tradition

Tradition – “A long-established custom or belief that has been passed on from one generation to another”

Hospitality – “The friendly and generous reception and entertainment of guests, visitors, or strangers

*Oxford Dictionary

 

Day to day life throughout the year is subject to so many unexpected variances and changes in both our personal and professional lives. Therefore, that is why there is something so reassuring and heart-warming about Christmas because no matter what else is going on throughout the rest of the year, you know that November and December are going to full of the aromatic smells of well-cooked home meals; the glittering reflections of illuminating lights and decorations and the pure sense of celebration which radiates from parties and gatherings aplenty. Subsequently, without fail we get so excited for Christmas because we know year in and year out what to expect when it comes to that jubilant time of year. Maybe circumstances in your life will have changed for the better or the worse, but ultimately you are safeguarded in the knowledge that at this time of year, the Christmas spirit will always prevail.

This leads us on to the point of Christmas traditions. Every year we get to revel in the joy of celebrating special days such as birthdays and anniversaries and each year we get to choose different ways to celebrate them. However, when it comes to Christmas, some things will never change and as it is a holiday we celebrate every year, it is undeniable that each and every one of us has some kind of long-established custom that we never fail to enact. This is because since birth, we have been raised to celebrate this wonderful time of the year and so it is irrefutable that rituals and beliefs will have been passed from one generation to the next regarding everything from gift-giving practises to the foods we eat to the order of the festivities to the specific way we decorate our trees and houses.

As we explored in our blog last year , there are traditions which are tied to certain countries. For instance, in Poland, Christmas Eve is known as Wigilia and on this day it is traditional to eat the main Christmas meal (consisting of 12 dishes to represent good luck for the 12 months ahead and the twelve disciples) but it is also only traditional to begin eating when the first star in the sky has been spotted! Alternatively, in the capital of Venezuela, Caracus, it is customary for people to roller-skate to the early morning church services held between 16th and 24th December with roads even closing to accommodate this. Finally, a slightly unusual tradition to us is one in Ukraine where due to the prevalence of the Eastern-European folk tale of the Christmas Spider, Christmas trees can be decorated with ‘cobwebs’ as it is considered good luck to find one.

Therefore, it is readily apparent how we all have our own ways of celebrating whether that is on a country level or purely just on an individual level. However, regardless of culture or geography, you can always count on one universal tradition at Christmas that can be found in any home and that is the indomitable spirit of hospitality. Around the world at this time of year, we may all have differing ways of decorating our trees or choosing when to present our meals, but one consistency is that we are always eager to open our homes to strangers, friends and family so that we can all share in the spirit of the season. Christmas is so beloved by everyone around the world because without doubt you know that this is the one time of the year that you will be reunited with those that you hold dearest to celebrate all the love and joy that this time of the year represents.

At Christmas, it is easy to think that the beauty and magic of the festivities purely radiates from the gifts and the decorations and the parties, however it really radiates from the spirit of unity it fosters. To us, there is nothing more wonderful than this unwavering spirit because as we are part of the hospitality industry, there is nothing more that we strive to achieve each day then providing a warm welcome to all our guests and even if they are staying with us for as short as one night, to make them feel on that one night like they are in a home away from home. This to us is what Christmas is all about – family, friends, love, celebrating and hospitality. No matter who you are and where you come from, this is what this holiday should always centre around. Therefore, it is undeniable that while the world will continue to evolve, subsequently altering our lives with it, we hope that if there is one tradition that will forever stand the test of time, it is that hospitality and the spirit of welcoming everyone and anyone will live on. At the very least, this is a tradition that here at The Spires, we will always practise whether it is Christmas time or not.

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We hope you are all beginning to get the Christmas traditions rolling and would love to hear if you have any unique ones that you would like to share. For instance, is there that one notorious festive jumper which Christmas is just not complete without or is there a certain decoration that can never be evicted from the tree? No matter what it is, we would love to hear it! #SharetheJoy

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#ScotSpirit

What do you think differentiates Scotland from any other destination in the world? Could it be its renowned warm hospitality; its rich historic tapestry; the absolutely jaw-dropping stunning landscapes and scenery (be it dramatic cliff faces or tranquil beach fronts) or the exhilaration and adrenaline-pumping energy of all the adventures that are available from bungee jumping to mountain biking? Whether it is these answers or another, what is resolutely irrefutable is how Scotland is like no other country on Earth – it is truly unique in its appearance, its energy, its character and in its spirit. No other destination can replicate the emotion and wonder to be found in Scotland and what is so pure about it is that once you experience it, it is everlasting and becomes a part of you. Therefore, this is what has culminated in VisitScotland launching its very first global marketing campaign for Scotland – The Spirit of Scotland campaign.

The Spirit of Scotland campaign aims to reflect the amazing potential that Scotland can bring as a holiday destination – in terms of the memorable and exciting experiences it offers. What adds to the campaign is how it reflects the true hospitality and generosity that characterises Scotland by VisitScotland working in association with tourism providers to allow vulnerable and disadvantaged families to have their own memorable Scottish holiday so that they too can benefit from the magic. The campaign is built on the foundation of several prominent spirits which uniquely characterise Scotland and its people, now known as the “Seven Spirits of Scotland” (the seven deadly sins are so old-school):

Warmth – We mean the atmosphere, food and people as opposed to the climate!

Humour – In Scotland, we love to have a laugh (particularly at ourselves) and there is always something amusing going on.

Guts – Participation in some of Scotland’s most daring activities and adventures or even just the indomitable spirit of people overcoming any obstacle and barrier in their way.

Spark – With the 2016 focus year of “Year of Innovation, Architecture and Design”, it is clear for all to see the inspiration that Scotland provides from its unique inventions; its modern architecture and its irreplaceable artwork. Cutting-edge, innovative and creative – there is more to Scotland than just heritage.

Soul – Scotland is renowned the world over for its stunning, idyllic and dramatic landscapes and scenery whether that is beautiful natural wonders; dramatic mountain views or tranquil coastal walks.

Determination – Linking back to the ‘guts’ involved in engaging in some adrenaline-pumping activities or taking on a challenge, it is undeniable that a sense of perseverance and tenacity can sometimes be required on a trip to Scotland.

Fun – What can better characterise Scotland other than fun?! Whether you are visiting one of the myriad of visitor attractions on offer or exploring the streets of one of our bustling cities, a sense of enjoyment and excitement is always lurking around the corner.

What Is Our Chosen Spirit? Warmth

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With everyone getting involved from visitors to tourism providers, we want to take the chance to become an ambassador of this campaign by identifying with one of the “Seven Spirits” and what could be a more appropriate one than Warmth. Having studied abroad and having worked in a diverse workforce, I am very proud to state how if there is one thing that international guests always comment on about Scotland, it is the amazing kindness and generosity that Scottish citizens provide to guests. This was no different than when I worked Front of House at The Spires because we welcomed guests from all corners of the globe and everyone positively commented on just how open and embracing the Scottish people were. Likewise, if there is anything The Spires likes to characterise itself on, it is its warm sense of hospitality and providing a home away from home sensation which emanates through the design of our apartments to the greeting provided by the enthusiastic, passionate faces that await you at reception. Hospitality is so important to us it even forms an integral part of our brand values with “Service”, “Respect” and “Smiles” being key underlying principles. Consequently, wherever our guests come from and for however long they stay, we strive to make sure everyone feel instantly welcomed and at home – no request is too big.

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It is the warmth provided by our staff to our customers throughout their whole stay which encapsulates the true essence of Scotland and while the scenery, landscape and activities make for a wonderful time; it is the hospitality that really completes the experience. When our guests arrive, when they come home after a long day exploring and even when they leave, we strive to have them leave with fond memories of their stay with us and to know that they experienced the best and warmest service available. Regardless of which of our Scottish cities guests stay in, be it the dynamic powerhouse of Glasgow, the breath-taking beauty of Edinburgh or the sparkling silver landscape of Aberdeen, we want them to know the magnificent warmth that typifies our nation as a whole – even if it is not so warm outside! We are so eager to replicate the spirit of Scotland it has acted as a significant form of influence on the design of our newest Edinburgh apartments with Scottish touches playing a role throughout including beautiful artwork designed by a Scottish artist.

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Wanting To Show Your #ScotSpirit?

A crucial element of The Spirit of Scotland campaign is the incorporation of social media. Subsequently, an integral part of the campaign is the use of #ScotSpirit on everyone’s favourite social media platforms such as Facebook, Twitter and Instagram to encapsulate everyone’s unique experience in Scotland. Therefore, whether you are visiting us in Scotland or you are lucky enough to live here, make sure to spread the spirit and magic of Scotland by using #ScotSpirit alongside your unique photos and stories – it is time to let the world know just how awesome and amazing our corner of the world is for both holidays and living.

For more information, visit https://www.visitscotland.com/about/uniquely-scottish/scotspirit/

The Simple Art of Smiling

We use them each and every day. In fact, I am 99% sure you will have used one today, if not even in the last few hours since lunch. It is a symbol universally known that can be understood in every language and by people of essentially any age: the smiley emoji. Of course, one cannot mention the smiley emoji without using a visual example…..

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We all use this useful little guy countless times throughout our life but where did it come from? Well, as part of today’s history lesson, I am going to take you back to Massachusetts in 1963 where a gentleman by the name of Harvey Ball, who was a commercial artist, first coined the image that was going to become renowned around the world as part of a task to boost employee morale at a local firm through the design of an happy face…and it only took him 10 minutes (your piece of trivia for the day!). It may have only taken 10 minutes to create, but it is an image that has become iconic and will undoubtedly be passed through a plethora of generations; reflecting how simplicity and a smile can be the quickest and most effective solutions to any issue.

However, as a response to the fear that the smiley face was becoming over-commercialised, and so it was not an act being reproduced genuinely between person to person, Mr. Ball made the executive decision to create “World Smile Day”. This beautiful day is dedicated to the simple art of smiling and to ensure that on at least one day in every year, we take the time out of our day to put a smile on someone’s face and to therefore restore happiness across the world.

Being in the hospitality industry, there is almost no symbol more synonymous with our offering than the smiley face because our ultimate goal is to create lasting memories for our guests that leave them walking out of reception with you guessed it, a smile. If our customers leave without a smile, then we have not done our job right. Therefore, we present to you our lovely readers, the 10 things that have us smiling this season at The Spires and hopefully our smiles will in turn put one on your face too so as to spread the cheer.

  1. Customer Satisfaction

Being in the hospitality industry, one of things that makes us smile the brightest is going as far as we can to deliver the ultimate guest experience and to know that we have succeeded in making our guests smile in return. That is why Trip Advisor reviews are such a key reason for our happiness as it is great to hear first-hand how our guest’s stay was and what made their stay (hopefully!) enjoyable. It helps us to determine what to keep on doing and what to improve upon. Having worked in the Front of House, I can personally attest to how there was nothing that brightened my day quite like knowing I had put a smile on one of my customer’s faces whether it had been through the simple act of giving them directions; generating a WiFi pin (something which never fails to raise a smile!) or merely giving them the key to their apartment. There is no feeling quite as potent or as powerful as knowing you have impacted someone’s day in a positive way, and it is amazing how it is the smallest things that can have someone flashing those pearls.

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  1. The Apartment Collection

-This is the latest development at The Spires and has seen us moving up in the world by become a serviced apartment agent as well as a serviced apartment operator. As a result, we are now a one-stop-shop for all our customer’s serviced apartments needs and so whether they want to stay in the UK or even in far-flung locations like Asia or Australia, we can make it happen. Therefore, we are smiling as we have expanded our business and are therefore in a position which enables us to better meet and serve the rapidly evolving needs of our customers. It is great to know that wherever our customers choose to go, we can play a part in creating the ultimate vacation for them. To learn more and understand why we are smiling, check out our dedicated website to “The Apartment Collection – By The Spires” – www.theapartmentcollection.co.uk.

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  1. The Spires in Edinburgh

-If there is anything that has had us smiling this season it has been the much anticipated opening of our newest location: The Spires Edinburgh. With a mix of Studio, One-Bedroom, Two-Bedroom and Two-Bedroom Plus apartments, we can cater to a wide range of accommodation requirements and whichever style of apartment you stay in, you are guaranteed a luxury experience due to the tasteful, refined surroundings of our modern and beautifully designed apartments. Conveniently located only minutes away from the action of some of Edinburgh’s most renowned streets, a certain Princes Street is only a hop and skip away, The Spires Edinburgh offers an oasis of calm from all the hustle and excitement emanating through the historic, stunning streets. In particular, the amazing top floor views of the Firth of the Forth have us smiling due to the stunning blend of city and nature. To learn more, visit our dedicated Edinburgh page: www.thespires.co.uk/edinburgh-serviced-apartments-and-suites.

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  1. New Arrivals

-Whether they are new guests or loyal customers, happiness and big grins always stems from the arrival of guests to The Spires. It is a new chance to make another positive impression and to hopefully make another happy guest.

  1. Social Media Interaction

-Every ‘Follow’, ‘Like’ or ‘Retweet’ has us grinning like a Cheshire Cat because it gives us a chance to successfully engage with our guests and to feel like we are building a relationship with them – even when they are not staying with us. That is why we try to cover as many social media channels as possible so that whatever our guests are into, whether it is being a Master Tweeter or a prolific Pinterest pinner or even a passionate blogger, we can reach out and talk to them. It may be misplaced vanity, but every new follower we get makes us feel like we have done a job well done and that we are appreciated (hint: follow us please, it has been “scientifically proven” how increased likes leads to smiling ;))

  1. Snack Table

-It is the foundation of every office across the nation: the snack table. No office is complete without one and no office productive. Whenever we are feeling down, tired or just plain gluttonous, it is our never-ending stashes of biscuits and tea/coffee that we turn to so as to restore our joy and to turn that frown upside down in rapid speed time – particularly when cake glorious cake is involved. As they say, there is nothing that a good cup of tea and a Kit-Kat cannot solve! Click here to read more about everyone’s favourite table: https://thespiressuites.wordpress.com/2012/04/27/the-snack-table-2/

  1. Travelling

-Being under the umbrella of the tourism industry, travelling is something that we all love to engage in. Whether it is going to exotic locations like Dubai or India to liaise with potential suppliers on a business trip or even just taking mini-breaks to one of our respective locations like Birmingham, the chance to make new connections, to see new places and to experience new cultures always has us smiling because the world was made to be seen and explored and these are memories that will last a lifetime.

  1. Fall

-Get the warm mugs of cocoa out and that favourite scarf your grandma knitted because the fall/winter season is here! Between the sugary sweet yet spectacularly spooky mystery of Halloween and the breath-taking allure and magic of Bonfire Night, there is so much to look forward to. Whether it is the colourful array of crisp leaves that line the streets, the new selection of clothes in the shops or the temptation of seasonal products such as Pumpkin Spiced Latter, there is nothing quite like the Autumn atmosphere to put a warm smile on our faces to defend ourselves against the increasing chill.

  1. Friday Afternoon

-Some of us may have the October holidays to look forward to and some of us may not, but there is one holiday around the world that never gets ignored; Friday afternoon. Whether you have an action filled weekend that sees you take an exhilarating and much anticipated mini-break or merely a relaxing weekend which sees you become best friends with your couch and Netflix, we know you are lying if you say that the corners of your mouth do not turn up into a smile as that much-watched clock hand hits 5pm. Let’s be honest, it is not so much just a smile but also a Hallelujah!

  1. Working at The Spires

-*Cheese Alert* and it has arrived in all its cheesy glory! I cannot speak for everyone, but coming into The Spires always makes me smile as I am yet to work with a lovelier, more welcoming array of people. Whenever there is a tough moment, there is always someone there to support you or make you laugh (normally with a biscuit or cup of tea in tow) and it makes for a really positive working environment.

Remember, even the simplest, smallest act of putting a smile on someone else’s face can change that person’s day as well as your own. Sometimes we think we are not capable of making a change in the world but that mere power of making someone forget all the stress and sadness that maybe currently inhabits their life is a mighty skill that we should never forget. They say that money makes the world go round, but maybe so does smiling.

We told you what makes us smile, now tell us what makes you smile!

🙂

Sources: http://www.huffingtonpost.co.uk/amy-packham/world-smile-day_b_8226728.html

https://en.wikipedia.org/wiki/Harvey_Ball

Meet the Team: A Day in the Life of Kris

Introducing you to Krzysztof "Kris" Parchimowicz
Introducing you to Krzysztof “Kris” Parchimowicz

Name: Krzysztof “Cliff” Parchimowicz

Job Title: Reservations Manager

Location: Aberdeen

How long worked for the company: 2 years

What your job entails: I am responsible for the smooth running of Reservations Department which involves taking/managing the bookings for our 4 locations, adjusting our rates, controlling revenue streams as well as forecasting.

Any funny or interesting stories that have happened to you while at work: Too many to remember one particular thing but let me put it this way – I sit opposite to Craig; there is always something funny/interesting going on 🙂

What do you like most about serviced apartments? : The space and usually their great central location.

Favourite flavour of ice cream? Mackies Dairy or my sister’s daily special, she has her own ice-cream shop.

Favourite actor/actress? Leonardo Di Caprio

Tea or coffee? Coffee and lots of it.

What can’t you leave home without? Phone which is a bit sad really…

Back to Serviced Apartment Basics

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The Spires Glasgow

The most exciting news at The Spires in the past few weeks is that we have just launched our brand new serviced apartment finding service: “The Apartment Collection- By The Spires”.  As you may know, The Spires initially operated over one hundred serviced apartments across four major UK destinations. However, with this latest development, we are no longer constricted to these geographical boundaries and are now able to source serviced apartments all across the UK & globally; meaning we are now in a position where we are better able to satisfy our customer’s diverse requirements.

Now for a little bit of honesty. When I first interviewed at The Spires, it would be fair to say I was a little ignorant in regards to the serviced apartment world. I could probably give you a satisfactory definition of what a serviced apartment was, but it was not an accommodation form that had really made it into my consideration set when it came to decision-making. Conversely, having now worked at The Spires for approximately 3.5 months I think I can safely say that I am somewhat more enlightened, and while by no means I am a fountain of knowledge or a serviced apartment guru, I am certainly a converted key advocate for them. Therefore, you too may be sitting reading this thinking “why would I want someone to source me a serviced apartment anywhere I want?” or even, “why would I choose to stay in a serviced apartment”. Consequently, I think it is time for you to sit down with a nice hot beverage and prepare for a lesson in serviced apartments as we go back to basics and discover all there is to know about this dynamic industry.

The Definition

There has been much furore and confusion when it comes to deciding on a set definition for a “serviced apartment”, due to the variety in supplier offerings, and this could be at detriment to the industry because it means that customers are in a state of confusion when it comes to their expectations of the experience they will be provided with.  Similarly, many terms are thrown about when it comes to serviced apartments including “suites”, “apart-hotels” and “extended stays” so it is no wonder that it is difficult to create a standardised global image. However, when in doubt, it is best to turn to the official industry body for serviced apartments: The Association of Serviced Apartments (The ASAP). As their Managing Director states,  The ASAP is now marketing “the Serviced Apartment as an umbrella term for a type of furnished apartment available for short–term or long–term stays, which provides amenities, housekeeping and a range of services for guests where taxes and utilities are included in the rental price.” In effect, what makes The Spires unique is that we offer the flexibility and service of a hotel (such as housekeeping and breakfasts on request) with the space, freedom and comfort of an apartment-it is the best of both worlds.

When looking for serviced apartments, there is always a wealth of possibilities to choose from; particularly with individuals being able to lease out their apartments. Therefore, to help you with your decision-making, make sure to look out for those apartments which have passed The ASAP’s Quality Programme because it means it has been subject to a rigorous inspection process and therefore has been deemed as exceeding customer expectations.

The Industry

For all you ever want to know about the serviced apartment world, you need look no further than The Apartment Service’s “The Global Serviced Apartments Industry Report”. This year alone, the report was compiled using findings which had been unearthed from over thirty interviews and over 2, 500 surveys that had been conducted with stakeholders in all relation to the industry from operators to agents to buyers.  Therefore, it is safe to say this report knows what it is talking about.

The most critical finding that was documented, is that the serviced apartment industry is one that is rapidly growing. At present, there are nearly 750,000 serviced apartments operating in over 9, 000 locations and since 2008, there has been an 80% increase in the amount of serviced apartment inventory across the world. The rapidness of the serviced apartment boom can only be emphasized when it is considered how in the past twelve years, the numbers of serviced apartments have doubled and they are predicted to double again in the next four. Yes, as you may infer, as an industry we are aiming for world domination!

Of course, I am sure we have all endured an economics lesson in life and therefore are aware of the connection between supply and demand. Therefore, there would not be this surge in supply if it were not for the fact that there is a market for it. Over 80% of those surveyed stated they preferred serviced apartments over hotels, with factors such as the freedom to make your own meals, as well as the privacy, swaying their preference.

The Misconceptions

Going based off of my own misconceptions, I think one of my greatest ones in regards to serviced apartments was that they were designed for corporate long-term bookings. However, while I cannot speak for the whole industry, I would say that a majority cater for leisure and corporate bookings alike. Similarly, while minimal stays do tend to be in place, this can be from as little as two or three nights and a great percentage of apartments, such as our own, can actually be booked from as little as a one-night stay. This is because booking an apartment is on par with booking a hotel room in that all you have to do is pay for the apartment per night (not the number of people). With the majority of providers, there are no leases or utility bills to be paid separately as you are not taking any ownership of the apartment, like you take no ownership of the hotel room.

The Benefits

As was stated before, 80% of respondents favoured serviced apartments over hotels and in approximately 75% of businesses, employers are increasing their usage of serviced apartments when it comes to business projects and assignments. Hotels and serviced apartments will always be in a heated rivalry because of the similarities of their product offerings, however, would it be biased of me to say that serviced apartments edge it? You get all the benefits of a hotel stay from the attentive housekeeping and the hearty breakfast on request, but you also get that extra space and flexibility; and normally at a lower cost to boot.

 I will not lie; I love the thrill of staying in a luxurious hotel with the thriving lobby environment and shedding the adult responsibilities of making the bed and cooking dinner. However, having stayed in one for a prolonged period of time, I can also say how the novelty does wear off. Being restricted to a sole room can make you go stir-crazy as your legs long to be able to move between more than just the bathroom and the bed.  Similarly, your stomach and your wallet ache from having to eat out all the time. It is true; you do not long for something till you lose it and when you stay at a hotel, you long for those home comforts. Thankfully, that is where serviced apartments come in. You have the familial welcoming decor of your home as well as fully furnished modern kitchens and lounges that mean you can spread yourself out like you do at home and have control over the food you want to make.

Similarly, like hotels, a majority of apartments like ours will have a dedicated reception desk meaning you will always be greeted by a warm, friendly face and have someone there to ensure you have the best experience possible.

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Ultimately, I am confident in saying that the world is waking up to the benefits of the serviced apartments and due to there being over 700,000 located all across the world, with “The Apartment Collection-By The Spires” we can certainly find you an apartment for wherever you want to stay.

Sources: http://www.relocatemagazine.com/articles/reeditor-02-2015-tas-report-reveals-exponential-growth-and-investor-interest-in-serviced-apartments

http://www.relocatemagazine.com/news/re12-d1-2014-5591-asap-unveils-new-quality-accredited-logo-and-serviced-apartment-definition

Meet the Team: A Day in the Life of Fiona

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Name: Fiona MacLennan

Job Title: Front of House

Location: Aberdeen

How long worked for the company: Just over 5 months.

What your job entails: General administration. We’re the face that the customers see when they first come in. It’s our job to make sure that the customer is happy and help solve any issues they have. This includes being on call out of hours for any emergencies. I’ve also started helping in the running of our new housekeeping team which seems to be going pretty well.

Any funny or interesting stories that have happened to you while at work: The first time I was on the early shift on my own, Jackie had forgotten to give me the code to get in the back door. I stood there for a good few minutes before I called her to ask. When I finally got in, Craig was just sat there at his desk so all I needed to do in the first place was knock on the window.

 What do you like most about serviced apartments? : It feels more like home and as if you have your own space because you have a whole apartment instead of just one room.

 Favourite flavour of ice cream? Anything with caramel in it. The Ben and Jerry’s core ones are my favourite.

 Favourite actor/actress? Eddie Redmayne never fails to amaze me. In his current film ‘The Theory of Everything’, you actually believe that he has MND.

 Tea or coffee? When I’m in the office I’ll drink fruit tea but otherwise coffee.

 What can’t you leave home without? Shoes.

 Serviced apartment or hotel? Serviced apartments are far too handy when you have a big group of friends.

2015: The Year a Watch May Become Your Favourite Travel Sidekick

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If I were to ask you what the core function of a watch is, undoubtedly your response would be that it is to keep you informed of the time. Whenever you see someone glance at their watch it is inevitably due to them checking the time or perhaps they are just admiring it if it happens to be a particularly stylish, desired watch brand. However, this may be set to change. As powerful as it is to dictate the time, and therefore people’s schedules, watches are set to become even more influential this year as they too are “smartified”; opening them up to a whole range of new potential functions. Yes, as you may be aware, one of the most hotly anticipated products of the year has to be a certain Apple Watch which is to be released near the end of April (there may be a queue beginning already; sleeping bags and coffee flasks at the ready!) and it is set to revolutionize the travel industry.

You may wonder how the travel industry and a watch fit together? Well unfortunately, technology still has not progressed to a level where time travel has become reality and so the ability of the smart watch to transport you to another time, past or present, is sadly not the case. However, what is true is that even though the Apple Watch has not been released yet, already many an app from major firms has been designed for it. The likes of Uber, Evernote, Expedia, Trip Advisor, KLM and easyJet have all invested in designing an app and consequently, this is where the impact of the watch on the travel industry can begin to be inferred.

So, what changes can we expect? There is the potential that room key cards are set to become old-school as giant hotel brands like Starwood design apps that allow guests to use their watches to check-in and to even let them into their room. Similarly, if you happen to be following a person who may be radiating tourist signals and who is happening to be glancing down at their watch every other street, it is quite likely that they are using a navigation feature on their watch to help them find their way.  Likewise, you may walk into an airport to see everyone looking down, not at their phone, but at their watch as they look at flight apps which will be reflecting live-time departure and arrival times; delays and the length of the line in security. Inevitably, watches will even become the new form of boarding passes and checking-in to flights as apps are already in progress regarding this. The watch could even become a real gift for business travellers as apps like Evernote will allow them to dictate all their notes, thoughts and plans into the watch so it can be transferred to that renowned Cloud and then be accessed later on a different device.

Above all, the watch could revolutionise the industry due to the way it will totally transform the customer experience and how travel companies deliver their service. As was reported by TNOOZ, Air New Zealand has already designed an app which allows guests in their airport lounges to order drinks, just reflecting the potential the watch could have in keeping companies in touch with consumer’s movements and needs.

It is crazy already to think of the potential power that a mere watch could hold over our lives although it has been reported by the Telegraph that only 25% of British citizens think that wearable technology will enhance the quality of their life. It will definitely be an exciting development to watch unfold (no pun intended) and to see the impact it will have on the serviced apartment industry. Even though I am really intrigued to see just how far the watch’s power could stretch, it is a little sad to see another piece of technology that will be added to people’s digital portfolios alongside Kindles, Phones, Laptops, Tablets etc. It feels like everything is getting “smartified” and that there is already an abundance of devices that consumers are hooked into without adding a classic staple like a watch in the mix; particularly as watches tend to be bought for significant relations on special occasions or are passed on as heirlooms-they can have sentimental value.

Consequently, being one of those classed as a technology “laggard” when it comes to product innovation, I am sure it will take a few years for me to be persuaded otherwise to invest in a smart watch. Personally, my regular average watch seems to be doing a pretty good job at getting me on time to places as it is, and at a mere fraction of the price. Conversely, my manager is eagerly awaiting the great unveil of the Apple Watch; reflecting the diverse range of opinions regarding technology’s latest baby. Therefore, we are intrigued to hear what all our followers and readers think; will you be fighting your way towards the front of that queue on Apple Watch launch day?

Sources

http://clapway.com/2015/03/27/travel-apps-apple-watch123/

http://www.tnooz.com/article/Apple-Watch-travel-personalised/

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11483729/Apple-Watch-Britons-still-not-convinced-by-wearable-tech.html

http://www.travolution.co.uk/articles/2014/12/18/9540/wearable-tech-set-to-take-travel-to-the-next-level.html

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