Taking the Social Media Revolution Global

social media global

When I said I was beginning a social media revolution, I could never anticipate how far I would take it. Initially, I tested the waters on a regional/national basis, but now the power has gone to my head and I attempting to break the international markets too when it comes to social networks.

This week has been a very exciting, and culturally enlightening, experience because I have attempted (emphasis on the word attempted) to put The Spires Serviced Apartments on the international social networking map. This has entailed me trying to register The Spires on foreign social networks, such as those frequented in the emerging economies of China, India and Russia, and create profile pages. As exciting as this is, it actually is very challenging when taking into account the small issue of language barriers. A lot of it is the case of randomly clicking icons and hoping for the best; I think most communication will have to be done via graphics. However, as they say, a picture says a thousand words! Consequently, it is quite a time consuming issue and requires a bit of determination although hopefully I will conquer it eventually. If I get as much as one view from China or India, I will consider that a job well done. Overall, international social networking is definitely a very engrossing task and it is intriguing to learn how there is more to social networks than just Twitter and Facebook; each country in fact tends to have their own social network site.

Consequently, it has been quite a busy social-media week overall which also entailed me trying to develop a social media strategy as well as utilise new social networks such as Pinterest. It is weird when I think I am getting paid to pin pretty pictures on boards; I still feel guilty when people walk past my desk and I am sitting on Twitter or Facebook-I swear it is all work-orientated! Other tasks this week have been the continuance of phone calls with the finish line hopefully in site; it must have been quite a phone bill I have racked up by now.

However, next week is a new week; the start of a new month and hopefully a new season; Spring! I look forward to seeing what March holds for me at The Spires Serviced Apartments and what new tasks I can sink my teeth into.

Till next time,

Alex

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One Month Old

bollywood blog

The fact that this week marks the completion of my first month at The Spires Serviced Apartments is exceptionally crazy; where has the time gone?! Fortunately, I am still really enjoying myself and feel quite at home now in the office; it is almost hard to imagine not working here.

Last week, I continued with my email marketing databases (I now know the names of more oil & gas firms than I ever thought possible) as well as my phone calls to update the company database; I am rather worried about the phone bills I will have been accumulating. Last week was also a rather busy learning experience as I was educated in the use of Google Analytics and email marketing tools like Dotmailer. I also learnt how to alter the design of the company webpage and so am slowly accumulating even more power over the company’s online presence which can be a bit daunting, but is ultimately very fun.

A task that has been particularly engaging has been the development of our new Bollywood blog series that is running in association with the VisitScotland campaign. The campaign aims to encourage people to visit Scotland to live out their own personal Bollywood adventure by visiting all the landmarks that played as backdrops to iconic Bollywood movie moments. It has been really enjoyable getting to help write the blog because I get to use a bit of creativity, and it is also really interesting seeing just how many Bollywood movies have been filmed here: including in Aberdeen! I had never even suspected a single Bollywood movie had been filmed in Scotland, let alone over 20; a little bit of trivia for you all. Consequently make sure to check out the blog here: http://www.thespires.co.uk/the-spires-blog-when-bollywood-meets-scotland.html.

Hope you all enjoy the last week of February!

Till next time,

Alex 🙂